12 November 2011

Pepero Day

Eleventh of November (11.11) is the Pepero (빼빼로) Day. I am not sure how it started, but many Koreans, especially teenagers, celebrate it by giving out Pepero snacks to their loved ones. It's almost similar to Valentines Day (when girls giving chocolate to boys) and White Day (when boys giving chocolate to girls). The difference with Pepero Day is that everyone can give Pepero snacks to anyone: girls, boys, family, friends, teachers, etc.


Pepero is a biscuit stick coated with chocolate produced by Lotte, one of the biggest South Korean foods and shopping companies. It is a rival to Pocky, the same biscuit from Japan. Pepero also comes in many flavours such as almond and strawberry.


On the backside of Pepero box, there is a field to write down message. The stick represents number 1, that's why they celebrate it in 11 November (the day of the year that has the most number 1). Doesn't really make sense, right? Perhaps it was just a marketing strategy. A really successful marketing campaign, because many people are really into it now. In this past week, I saw mini marts and supermarkets were selling Pepero package gifts. Yesterday on the street and subways, I saw many people carrying it too.

I didn't celebrate it, but I was glad I didn't spend the day alone ^^

1 comment:

  1. salam kenal.. jemput singgah blog hamba (Aku Sebutir Pasir) kalau nak baca pengalaman hamba kembara ke 46 buah negara.. :)